![The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2023/05/12/8a622c69-48c6-4175-8570-34c21551bf61_35be7060.jpg?itok=m_jp3fbp&v=1683878509)
The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity
![Adidas to lose 530 million dollars if it doesn't sell its 'Yeezy' line after breaking deal with Kanye West | Marca Adidas to lose 530 million dollars if it doesn't sell its 'Yeezy' line after breaking deal with Kanye West | Marca](https://phantom-marca.unidadeditorial.es/ff28c890bb9a1cefc8a2996370269cba/resize/828/f/jpg/assets/multimedia/imagenes/2023/02/28/16775818855352.jpg)
Adidas to lose 530 million dollars if it doesn't sell its 'Yeezy' line after breaking deal with Kanye West | Marca
![Soaring sales of left-over Yeezy sneakerworth $562m has helped Adidas recoup huge losses incurred after they severed ties with rapper Kanye West over his anti-Semitic outbursts | Daily Mail Online Soaring sales of left-over Yeezy sneakerworth $562m has helped Adidas recoup huge losses incurred after they severed ties with rapper Kanye West over his anti-Semitic outbursts | Daily Mail Online](https://i.dailymail.co.uk/1s/2023/07/25/09/73581883-0-image-a-2_1690272912288.jpg)
Soaring sales of left-over Yeezy sneakerworth $562m has helped Adidas recoup huge losses incurred after they severed ties with rapper Kanye West over his anti-Semitic outbursts | Daily Mail Online
![Adidas swamped with $565 million in orders for unsold Yeezy shoes, Financial Times reports | Reuters Adidas swamped with $565 million in orders for unsold Yeezy shoes, Financial Times reports | Reuters](https://cloudfront-us-east-2.images.arcpublishing.com/reuters/CIDPQDLICBKQBGBEMNARQRZNKU.jpg)